In the wake of this week’s deplorable attack on the US Capitol building, many executive leaders are emerging from the shock and asking, “How could this happen?” and “Why wasn’t there a quicker response?” All fair questions, but don’t expect clear, quick answers.
Even without that clarity, it is incumbent upon leaders, organizations, and corporations to take a stance…NOW! Silence suggests weakness, fear, even complicity in the minds of your staff, customers and community. There is much more to gain from staking a claim in support of democracy, humanity, peace and justice. Now is a time to have your American corporation’s voice heard.
THIS IS REPUTATION MANAGEMENT TIME!
Throughout 2020, there were several opportunities to speak out against injustice (e.g., BLM, COVID-19 response, election results being questioned).
- If your corporation is appalled…SAY SOMETHING
- If your business stands against injustice (as we hope it does!)…TAKE ACTION
- If your organization has thoughtful solutions…offer them NOW
If you’re not a part of the solution during what may be one of America’s darkest days (and year), your inaction can be perceived as part of the problem.
Now is a time to enhance and advance your company’s reputation by taking a stance, communicating your disdain and offering help to be a part of the solution.