“Public relations” dates back to the Revolutionary War, with strategies and tactics used to bolster patriot involvement in the Boston Tea Party. President Thomas Jefferson first used the term in…
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As this COVID-19 marathon continues, ReputationUs is offering step-by-step, mile-by-mile support, “front line” observations and best practices. Today, we’re going waaaay back in the history of American crises. The largest…
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COVID-19…The crisis that just won’t go away. Most businesses and nonprofits have endured through the first sprint of this pandemic by utilizing their newly created crisis task force, dusting off…
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In response to the unprecedented and fast-changing national reaction to the coronavirus crisis, ReputationUs has implemented a designated and discounted array of rapid response services for businesses and nonprofits, if…
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Communication pundits across several industries anticipate a rise in crisis in 2020, including an increased need for reputation and crisis experts to address several imminent dangers, including cybersecurity. In February…
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Take a deep breath everyone. 2020 will be a wild ride! Political stakes are high, corporate trust is low (according to a recent Gallup Poll), consumer confidence in companies to…
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Although socially responsible investing has been popular for decades, investors have shifted their focus significantly. Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and…
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…Camp Fire Central Oregon! That’s right, the Nonprofit Reputation Program random drawing of eligible nominees was conducted on Tuesday (11/26) by ReputationUs and the Nonprofit Association of Oregon (NAO), and…
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Nonprofit Reputation Program Friday, November 22 @ 6:00 pm PT is the deadline to nominate a nonprofit in Oregon for the ReputationUs (RepUs) and Nonprofit Association of Oregon’s (NAO) “Nonprofit…
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Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent…
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