What does PR mean to your organization?

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information. We believe PR and reputation management should have a seat at the executive table, as PR plays a critical role to clearly and authentically tell the important stories of the company, while understanding the overall perceptions of the audience the company serves.  PR is listening. PR is responding.  PR is engaging.  PR is participating. However, PR is not marketing, advertising or branding.

Some overarching PR services that we offer include:

  • Media Relations: We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information.
  • Press Releases: If your company regularly produces a sufficient amount of topical, valuable news, we can draft, distribute, post and secure coverage of your announcements.
  • Content: We develop timely and relevant content that positions your company’s team as experts on industry trends and issues relevant to your target audience.
  • Social Media: We can help to oversee or complement your social media efforts to reach and engage with multiple audiences.
  • Media and Message Unity Training. We prepare your company’s executives to be formally media trained in anticipation for increased media attention, as well as unify your corporate messaging across all departments so to be consistent, clear and concise.