What does PR mean to your organization?
Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information. We believe PR and reputation management should have a seat at the executive table, as PR plays a critical role to clearly and authentically tell the important stories of the company, while understanding the overall perceptions of the audience the company serves. PR is listening. PR is responding. PR is engaging. PR is participating. However, PR is not marketing, advertising or branding.