We ENHANCE the Reputation That Precedes You Before a Crisis DEFINES You.

RepUs is a global public relations, reputation enhancement and crisis mitigation firm.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett

What We Offer

RepUs stands ready to partner with businesses to manage reputations, prepare and mitigate damage from a crisis, train executives and support public relations efforts. RepUs also partners with nonprofits across the country to assess current perceptions, build a plan to enhance their reputations, and support the nonprofit’s long-term public relations efforts.

Reputation Management
Crisis Services
Cyber Security

Message Training
Legal Services
Nonprofit Services

RepUs Partner Clients

What Can We Help You With?

Reputation Management

RepUs simply differentiates brand from reputation as: Brand is what YOU say about your organization. Reputation is what OTHERS say about your organization. Are you listening? Are you managing these perceptions?

Crisis Services

In today’s 24/7 environment, it’s not IF a crisis will occur, but WHEN. Crisis management is 99% preparation; 1% execution. Are you prepared?

Cyber Security

Organizations often overlook the importance of planning before, during and after a cyber incident. Preparation mitigates against further damage.

Message Training

RepUs offers three unique training offerings for executives and staff designed to crystalize messaging: 1) Message Unity Training, 2) Spokesperson Training, 3) Media Training.

Legal Services

Helping attorneys and their clients prevail in the court of public opinion.

Nonprofit Services

Protect the integrity of your nonprofit’s mission by enhancing its image and connecting with the right individuals and donors.

Become a Certified “Reputation Protector” Through the ReputationU online courses.

A good reputation is more valuable than money

Publilius Syrus

ReputationUs Blog

Police Recruiting Isn’t Just a Hiring Problem. It’s a Reputation Problem.

Reputation, Reputation ManagementBy Casey Boggs July 28, 2026

Ask almost any police chief in America about the biggest challenge facing their agency today, and chances are you’ll hear the same answer…#1 is RECRUITING. *See VIDEO from RepUs’s Casey Boggs. Finding qualified candidates has become increasingly difficult. Competition for talent is fierce. Fewer people are choosing policing as a career. Veteran officers are retiring,…

Police Trust: Inside the New Police Agency Reputation Offense & Defense Program

Police Reputation, Reputation, ReputationUsBy Casey Boggs July 8, 2026

Here’s an uncomfortable truth for anyone leading a police agency in 2026. The community’s trust in you was already being decided long before the last incident hit the news. It was decided in the thousand small moments before it…The traffic stop nobody filmed, the community meeting three people attended, the recruiting post that never got…

The Reputation of Journalism Is at Risk. We Need More Trusted News, Not Less.

Communications, Reputation, Reputation ManagementBy Casey Boggs June 11, 2026

This past week gave me pause. Not because of a political policy debate. Not because of a campaign announcement. Not because of a headline designed to provoke outrage. Instead, I found myself thinking about two institutions that have long represented something increasingly difficult to find in America: trusted journalism. As a former, recovering journalist, this…