ReputationUs Blog

7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

*Article published on January 4, 2019 in the Credit Union Times. rep·u·ta·tion (n) /ˌrepyəˈtāSH(ə): The beliefs or opinions that are generally held about someone or something. A widespread belief that someone or something has a particular habit or characteristic. Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. 2019…
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The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents. The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York…
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Reputation Has A New Home – ReputationUs

We think about reputation a lot.  Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? ReputationUs…
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Crisis Support: “The Wolfe” (Pulp Fiction)

There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g. “BP’s PR people were spinning this crisis into a positive for the oil company.”).  The label “spin doctors” is one that makes us negatively cringe. …
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Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Published: Credit Union Times Authored By: Casey Boggs, president of ReputationUs One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a…
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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. It was the first time in seven years that all of them passed. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test, to determine how solid they are. After the economic…
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