ReputationUs’ Casey Boggs Speaks at PRSA’s CommCon 2019

On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. This year’s conference theme, “Communicating Through Chaos” proved ideal for Casey’s presentation, “Reputation Management: How to Enhance, Advance and Protect Your Corporate Reputation in Today’s Critical Environment.” PRSA attendees were provide insights and “how to” actions into reputation management, including: Identifying Reputation Vulnerabilities…

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Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Published by the Nonprofit Association of Oregon on May 1, 2019 Authored by Casey Boggs, ReputationUs Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and…

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Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation

No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. On April 23, ReputationUs’ Casey Boggs presented to members of BOMA Oregon on the importance of enhancing the reputations commercial real estate companies, while preparing for…

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LISTEN UP! How Listening Reveals and Strengthens Reputation

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and…

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“The Wolf” (Pulp Fiction) – An Example of Crisis Management?

There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g., “Wells Fargo‘s PR people were spinning this crisis into a positive for the bank.”). The label “spin doctors” is one that makes us negatively cringe.…

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7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

*Article published on January 4, 2019 in the Credit Union Times. rep·u·ta·tion (n) /ˌrepyəˈtāSH(ə): The beliefs or opinions that are generally held about someone or something. A widespread belief that someone or something has a particular habit or characteristic. Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. 2019…

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The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents. The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York…

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Reputation Has A New Home – ReputationUs

We think about reputation a lot.  Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? ReputationUs…

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