New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled PORTLAND, Ore., October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate…

Details

Manage Your Reputation After a Fraud or Scandal: Tips For Handling the Media and Public Backlash

Originally published in the Credit Union Times on September 13, 2019 A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” The media goes for “the story” in order to capture the attention…

Details

A Reputational Look at Cyber Security’s “Zero Trust”

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” While we advocate the importance of trust to bolster a company’s reputation, we conversely adopt the Zero Trust model to defend against the sometimes irreversible damage of today’s sophisticated cyber threats. The Zero Trust structure was originally introduced by…

Details

TIP SHEET: Five Actions Nonprofits Can Take Now to Enhance, Protect and Defend Their Reputations

Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. Conversely, nonprofits are sometimes tasked with…

Details

2020: The Year of the Reputation

Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS: Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you…

Details