FREE: RepUs 10 Reputation Risks to Address in 2025. Download HERE!
As published by CUInsight on June 11, 2025 “It’s a public relations issue.” Credit unions struggle with a bevy of PR problems in 2025 Among the many challenges facing credit union executives and board members this year, we were especially curious about the public relations issues that weigh most heavily on their minds. To find out, we…
Prior to any meaningful work we perform for our clients, we start with what we call a “Reputation S.W.OT.” That is, any great forward-thinking strategy begins with understanding the past and status quo. Our team of experts thoroughly investigates your current online and offline presence, including how the public views your business or personal brand.…
LOUISVILLE, KY, May 8, 2025—ReputationUs (RepUs), a global public relations, reputation enhancement, and crisis mitigation firm, is pleased to announce the addition of Sydney Webb as a Summer 2025 Reputation Intern. Webb is a first-year student at the University of Texas at Austin majoring in Public Relations. She is also Editor-in-Chief of the Moody College…
Today we examine what critical role public relations and reputation management plays in cyber attack scenarios—before, during, and after the cyber incident. Last week’s Wood County ransomware attack put a spotlight on how the escalation of such an attack can have costly reputational damages. See video. To address such cyber attacks, ReputationUs provides this simple…
Let’s get real…Crises are coming at us from every imaginable angle these days. Economic uncertainty, supply chain disruptions, workforce challenges, tariffs and cybersecurity threats are keeping us up at night. The type and timing of crises are unknow, but you can and should be prepared.
What is Enterprise Risk Management for Reputation? Enterprise Risk Management (ERM) for reputation is a structured framework that allows organizations to identify, analyze, and respond to their possible risks. It incorporates a systemic way of managing uncertainties that can affect the accomplishment of business objectives. Therefore, businesses use ERM to make themselves resilient and agile…
ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. What Is The Reputation Health Score? The RepUs and Blue Ocean Global Technology “Reputation Health Score™” (RHS) is a quick, easy-to-understand snapshot of your organization’s reputational health. Ranging from 1 to 100, this score helps identify key areas where a company may…
Overview Casey Boggs recounts his experience when visiting the office of Girl Power Talk in India. Girl Power Talk is an organization that dedicates itself to fostering new leaders by providing them opportunities and mentors. Mentoring young individuals and giving them new skills creates new mentors for the future leaders to continue the cycle. Rooted…
This weekend (February 15, 2025) The New York Times podcast, The Daily, published “The Interview: Senator Ruben Gallego on Democrats Problem.” A worthwhile listen. The Arizona lawmaker offers his perspective of what needs to change for the Democratic party and how it communicates with key constituents, including men, Latinos and Trump voters. Refraining from being…
Application deadline for the Nonprofit Reputation Accelerator is Friday, February 28, 2025 @ 6:00 pm ET. APPLY HERE! Nonprofits have an unquenching desire to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their valuable reputation. Health, social and economic impacts of the pandemic…
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the “real world” and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management…
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Click HERE to download entire report. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. Here are some…
On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National Customer Service Association members the “10 Actions to Build a Positive Reputation Through Customer Service.” During the presentation, Boggs asked the participants to score themselves on each action (1-3…3 being the highest). If they scored 30-25, they were remarkable;…
For the second straight year, Expertise.com ranked ReputationUs as one of the “Five Best Public Relations Firms” in Louisville, Kentucky. According to the selection… Why choose this provider? ReputationUs provides crisis mitigation services to businesses, government agencies, and nonprofits in Louisville. It offers public relations services, including the timely release of relevant information to local,…
On Friday, August 23, 2024, ReputationUs’s (RepUs) President Casey Boggs will lead and instruct a communication-based workshop for more than 30 national police department and Sheriff’s office’s captains, sergeants, majors and lieutenants during the Southern Police Institute’s 152nd Administrative Officer’s Course (AOC). Taking key lessons from the corporate world and applying them to law enforcement,…
Imagine waking up one morning and finding you can’t access your money. This nightmare became a reality for half a million members of Patelco Credit Union on June 29, when the Dublin, CA-based credit union—one of the largest in the Bay Area and the country—was hit by a crippling ransomware attack. For more than two…
In the intricate world of business and reputation management, success hinges on the balance of satisfying both customers and staff. These two fundamental elements form the linchpin of a thriving enterprise and reputation. One of the juiciest examples — Apple—a company that successfully embraces prioritizing both customer and staff satisfaction. Apple understands that its reputation is…
Article published by the Indiana Technology & Innovation Association (ITIA) on June 21, 2024 https://www.indianatechnology.org/news/13372907 “To merge, or not to merge.” That is the question that companies often discreetly ask in today’s business environment. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine seem to be happening—especially…
The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series delves into the key areas where the concrete value of managing your reputation has clear business…
ReputationUs has been honored to partner with the Allegacy Federal Credit Union team for more than three years. We are honored and humbled to received former President and CEO Cathy Pace’s testimony. “The value that the RepUs team provides me and our Allegacy Federal Credit Union team is immeasurable. They constantly safeguard our brand, offer…
Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits. In Part 4, we consider the value…
Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. In this third part of…
The Southern Police Institute Alumni Association will celebrate its 72nd annual Training Conference on July 14-18, 2024 in Sheboygan, Wisconsin. This year’s SPIAA training theme, “Managing All Aspects Of the Critical Incident.” Casey Boggs, President and Chief Reputation Officer, of ReputationUs will be a featured speaker at the SPIAA Training to discuss the topic, “Reputation…
The Center for Nonprofit Excellence: Louisville and Southern Indiana is conducting its inaugural “Nonprofit Power Hour” on March 27. Sponsored by Pinnacle Financial Partners. Casey Boggs, President and Chief Reputation Officer or ReputationUs, will present on the topic, “Reputation Management and Crisis Mitigation for Nonprofits.” The event is free. Seating is limited, so reserve your…
The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits. In this…
Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series by ReputationUs investigates the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. PART 1 (of 5) In…
Thank you, Indiana Technology Institute of Technology for inviting ReputationUs’s President Casey Boggs to the Indianapolis Business Journal “Power Breakfast” on Monday, February 12, 2024. The impressive panel included: Susan Orr, Indianapolis Business Journal, Technology Reporter Nida Ansari, Karmic Partners, CEO Stephen Cox, State of Indiana, Indiana Broadband–Infrastructure & Broadband Administrator Christopher Day, Elevate Ventures,…
2024 will be another monumental year of continued change in the world of corporate reputation management. To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this…
Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance, advance and protect its valuable reputation. BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you. The simple difference between reputation and brand is: BRAND…
HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. While small- to mid-size companies may not face the same pandemonium as the government if a leak occurs, a business announcement revealed publicly ahead of schedule can still wreck unnecessary havoc on your organization. Mergers and acquisitions are notoriously leaked. According to Intralinks, an M&A research group which…
On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology, will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.” OVERVIEW During legal proceedings—whether…
When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Ultimately, what you say about your products or services doesn’t…
On October 13, 2023, ReputationUs’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute’s 150th Administrative Officer’s Course. Taking key lessons from the corporate world and applying them to law enforcement, the workshop (“Law Enforcement Reputation…
I was fortunate to be invited and attended Saturday’s (August 19) MidwestCon in Cincinnati. What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions. I took copious notes…
By David A. Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. ReputationUs, which moved to Louisville from Portland, Oregon, has partnered with New York-based Blue Ocean Global Technology, a digital reputation management firm. ReputationUs President Casey…
When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. More than 1,000 well-known companies declared their intent to withdraw from the Russian market as a show of unity with Ukraine and opposition to Russia’s actions. Regrettably, despite their early proclamations, some companies have failed to…
Reputation has always been valued, but until recently, it was considered difficult to quantify and often overlooked as a tangible risk. Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. A damaged reputation can have severe and quantifiable financial consequences. Indeed, a significant…
The two firms’ proven reputation management services include ESG, DEI, and corporate responsibility strategies Blue Ocean Global Technology, a New York-based digital reputation management firm, and ReputationUs (RepUs), a Louisville-based reputation enhancement and crisis mitigation firm, have officially partnered to offer global companies a combined suite of digital and traditional services. Driven by social and environmental awareness,…
“Mirror mirror on the wall. Who’s the fairest business of them all?” In this week’s Harvard Business Review IdeaCast podcast, Adam Bryant of ExCo Group outlines “What the best leaders know–and what skills to develop.” During this compelling podcast about leadership, Bryant mentions that leaders and companies should regularly “look in the ugly mirror.” This…
In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog… Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. How do you define reputation management and why do you think it’s important for companies of all sizes?…
On Friday, June 23, 2023, Casey Boggs of ReputationUs will be presenting at the Kentucky Bar Association’s Annual Convention in Lexington, KY. TOPIC – Client Reputation Risks: The Court of Law Meets the Court of Public Opinion DETAILS: During legal proceedings—whether on the plaintiff or defense side—client reputations are often on the line. The focus…
You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. So the business love affair with Chat GPT, the AI chatbox created by OpenAI, continues. ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study.…
The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago. While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the…
Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. It takes facts—solid statistics, customer testimonies and proof points. Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks…
Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Successful businesses consider the “three Cs: 1) COMMUNICATE, 2) COMMUNICATE and 3) COMMUNICATE. So how do you strategically allocate your “Cs?” Know Your Audience. Who are they?…
Are you familiar with MasterClass? The online learning platform has become a go-to source to instruct folks on various things such as how to negotiate, shoot a basketball and make a perfect cocktail. The recently published MasterClass course is from the winningest men’s basketball coach ever, Mike Krzyzewski. The highly decorated and praised Duke University…
Happy Holidays, All…From ReputationUs. Wishing everyone a Mariah Carey-free silent night. An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. From the Wall Street Journal All They Want for Christmas Is to Stop That Mariah Carey Song Christian Graham doesn’t want a lot for Christmas. In fact, there is just…
As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. For many companies, being in the “eye of the…
From the November 28, 2022 issue of Financial Brand Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that…
This Fall semester, students of the University of Oregon School of Journalism and Communication will officially be given access to enroll at ReputationU – eLearning courses designed by the team at ReputationUs to train professionals and students the valuable skills of safeguarding corporate and nonprofit reputations, mitigating brand damage and protecting against the financial impact of a…
Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” As associations and businesses prepare, Casey Boggs of ReputationUs is available to speak on several timely reputation management and crisis mitigation topics. See 2023 speaking topics below. Contact ReputationUs or Category6 to schedule Casey Boggs to present at your next…
We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. This past July, the World Economic Forum declared a Chief Trust Officer to be the next C-Suite role that every company needs. We can’t help but see the parallels. Whoever reviews, redefines and reconstructs…
ReputationUs has once again been recognized by Expertise as one of the top public relations firms in Portland, Oregon. While our firm has recently relocated its headquarters to Louisville, Kentucky, several RepUs team members reside and support Portland- and Oregon-based companies. We are proud of such recognition of our work. It’s great for our reputation!…
Among many things the pandemic made clear, we learned few companies were sufficiently prepared to manage a crisis—a key time when your reputation can take a hit. In the Global Crisis Survey 2021 conducted by the notable advisory firm PricewaterhouseCoopers, 95 percent of business leaders reported that their crisis management capabilities needed improvement. Instead of…
If the pandemic taught us anything, it’s good hygiene. We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. As cyber-attacks and online scams increased along with COVID-19, proper “Internet hygiene” also became a top concern. Now, as the world moves toward Web3 with employees still…
An optical illusion that tricks your brain into thinking circular patterns are rotating, even when they are not, illustrates the difference between perception and reality. “Seeing may be believing;” but is it true? Our senses give us perception—as edited by the brain. For example, when you look into a mirror, you see a mirror image…
Finding time to sleep the seven to nine hours a night recommended by The National Sleep Foundation can be difficult with business challenges vying for attention—many requiring more than a quick-fix Zoom call. Maintaining profit margins, bolstering security, and finding (and retaining) the right staff, are ever-evolving puzzles. On a larger scale, the pandemic and…
The FBI has reported an alarming and precipitous rise and heightened concern for active shooter incidents in the United States since 2000. In response to the alarming rate of incidents, RepUs has created its proprietary Active Shooter Preparedness training for organizations to prepare, manage and communicate effectively in response to such a horrific incident. Having…
The online Power Thesaurus lists 314 Words and Phrases for “Stupid Mistake.” Among them: foolish mistake, dumb move, great error, little flaw, mishap, simple error, tiny problem, brain fart, colossal mistake, aberration and absolutely terrible idea. The same antonym list offers 138 Opposites of “Stupid Mistake” — less than half the 314 choices for expressing…
Last night’s Academy Award ceremony is one of the most talked about events in the 94-year history of the Oscars. No shortage of topics to discuss and several jaw-dropping controversies to unpack during a night of oddness. Without a doubt, the most scandalous part of the evening was the exchange between comedian Chris Rock and…
Finding the truth today is difficult. If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? It seems we are in the era of “post-truth.” Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word…
Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. Earlier this month, Harper Business released a new book by Harvard Business School professor…
Folgers may be an iconic American brand with a memorable jingle, but as far as their product goes, many people would not consider the cheap coffee to be the “best part of waking up.” This month, the 172-year old brand publicly recognized its bad reputation with unapologetic pride. Owning up to the image of being…
The topics of “Reputation Management” and “Crisis Mitigation” continue to be one of the most intriguing areas of focus for businesses in 2022. Casey Boggs, president and chief reputation officer at ReputationUs, is scheduled to speak on a myriad of related reputation management topics throughout the country in April 2022. Here are the line-up of…
Spotify has been a respected audio streaming and media services provider since 2006. Recently, the Swedish company entered into the world of podcasts with a bright future to diversify its offerings and enjoy a long, steady growth into multimedia. And then the cruel world of reality set in this year…controversy. Spotify originally went all-in on…
On Friday, January 28, 2022 from 9:30 a.m. – 10:30 am PT Casey Boggs, president and chief reputation officer of ReputationUs will present a FREE webinar for Oregon Nonprofits who are members of the Nonprofit Association of Oregon. WEBINAR DETAILS Title Enhance, Advance and Protect Your Nonprofit’s Valuable Reputation in 2022 and Beyond Register HERE. Overview…
The Center for Disease Control and Prevention (CDC) has an incredibly daunting task to keep American citizens informed about the latest Covid developments AND constantly offer their science-based recommendations. Both are incredibly difficult in today’s frantically moving environment. Most agree that the recent messaging from the CDC has been confusing and inconsistent. To their defense,…
ReputationUs and Nonprofit Association of Oregon Select Tucker Maxon School as 2022 Nonprofit Reputation Program Recipient Wind & Oar Boat School also receives pro bono reputation enhancement support in 2022 Portland, OR, December 20, 2021 – Each year, the Nonprofit Association of Oregon (NAO) and ReputationUs (RepUs), a reputation management and crisis mitigation firm, offers…
We may have come out of the storm of 2020 & 2021—but everything has changed. While it is important to progress onward, some reflection is needed. Consider the promises you made your customers during the pandemic. Did you fulfill them? Your reputation is on the forefront now for how you handled the crises of the…
Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value. Obliviousness is not without its costs. In many cases a board’s…
It only takes one crisis to permanently harm your company’s image. What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. This can have major repercussions to your customers’ confidence, staff morale, recruiting efforts and future sales. Risk and insurance professionals are putting…
For a third year in a row, the Nonprofit Association of Oregon (NAO) is partnering with NAO Business Verified Affiliate member ReputationUs to offer the “Nonprofit Reputation Program.” One lucky NAO nonprofit member will be selected to win six-months of pro bono reputation management support (a value of $14,000). Enhance, advance, and protect your nonprofits…
“An’ I don’t give a damn ’bout my reputation. The world’s in trouble, there’s no communication!” –Joan Jett Joan Jett famously sang candidly about not giving a damn about a bad reputation. Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause…
On Wednesday, October 20th, ReputationUs‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW “Alexa, how can we best manage our corporate reputation?” If it were only as easy as asking Alexa! Building and retaining a strong reputation…
In the spirit of the Halloween season, let’s remember Peanuts and Linus philosophizing, “There are three things I’ve learned never to discuss with people: religion, politics and the Great Pumpkin.” Much has changed since the 1966 holiday classic, It’s the Great Pumpkin, Charlie Brown. These days, avoiding political discussions can be nearly impossible. Because most…
2021 has become another year of “you can’t make this stuff up” series of relentless crises. Just when you think it’s time to breathe (with or without masks), more crises lurk around the corner in 2022. The remainder of 2021 may bring with it the kinds of prolonged crises that adversely affect businesses of all…
On October 6, 2021, Casey Boggs of RepuationUs will present at the Northwest Credit Union Association’s MAXX Annual Convention on the topic, “The Credit Union Crisis Crash Course: Guardrails to Protect Your Credit Union’s Reputation Before, During, and After a Crisis.” Is your credit union prepared for a crisis? In today’s world, a crisis can…
On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well…
On Friday, July 30, 2021, Casey Boggs, president of ReputationUs, a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. Reputation” Over the past 18 months, organizations of all sizes had to confront issues that may not have…
Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Try it…you might be surprised by the response. Like Alexa, the folks at ReputationUs are often asked this question in various ways. Our response is as quizzical and indecisive as Alexa’s answer…”That’s an interesting question and…
Each year the Nonprofit Association of Oregon (NAO) and ReputationUs, an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program…
In the second of a two-part series, three more executives discuss social justice initiatives and how they impact their organization’s reputation. Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation.…
From the Credit Union Times…In the first of a two-part series, three CU executives answer five questions about social justice. In the wake the recent social justice issues and the advancement toward diversity, equity and inclusion (DEI) that our country has witnessed over the last several months, many credit union leaders we partner with have…
Last month’s successful launch of the ReputationU eLearning courses has inspired the experts at ReputationUs to offer “12 Reputation Protection Tips.” These 12 Tips are designed to give future RepU Reputation Protectors a sample of the courses they will experience on how to enhance, advance and protect your organization’s valuable reputation. 12 Reputation Protection Tips…
New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line Portland, OR, May 4, 2021—ReputationUs, a firm specializing in reputation management and crisis response services, officially launched ReputationU—eLearning courses designed to train executives to safeguard their organization’s valuable reputations, mitigate brand damage and protect against the financial impact of…
ReputationUs is honored to have been recently awarded a top public relations firm in Portland, OR by to three sources: UpCity – Top 15 Public Relations Firms in Portland Awards Program – ReputationUs has been selected as the Winner for the 2021 Best of Portland Awards in the category of Public Relations. The Portland Award…
SACRAMENTO, CA, March 30, 2021– The Western Bankers Association (WBA) has updated and elevated its Incident Response Program (IRP) to address the steady increase in cyberattacks since the COVID19 pandemic. The IRP is designed to help member banks prepare for and mitigate against recent cyber incidents. The IRP team consists of multiple cybersecurity disciplines to…
Article originally published in the March 19, 2021 issue of CU Insights. In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. When two credit unions look to combine forces through a merger or acquisition, the…
No matter how sophisticated your technology may be, it’s not IF a cyber-attack will occur, but WHEN. How your organization responds before, during and after an incident will likely impact public perception and either strengthen or weaken trust with your target audience. In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every…
ReputationUs provides the strategy and communications support attorneys, law firms and their clients need to succeed. Our experienced litigation support team is skilled at: Helping attorneys prevail in court and their clients in the court of public opinion Protecting, restoring or even enhancing the client’s reputation before, during and after a legal matter Providing a…
Is communication (or lack thereof) one of your company’s biggest issues? Is there inconsistency on what’s being said to staff, customers and the public? If you asked five different executives a question about your company, would you get five different answers? If the answer is yes to any or all of these questions, then the…
Brand is what you say about yourself. Reputation is what others say (or don’t say) about you. Are you listening? Casey Boggs President / ReputationUs We invite you to explore the ReputationUs tailored REPUTATION AUDIT for your company. We get it…looking underneath the hood of your operations to find reputational risks and vulnerabilities can be…
There is no shortage of reputational topics to discuss these days! Here are the upcoming Q1 2021 webinars, workshops and presentations that Casey Boggs of ReputationUs has been asked to participate in over the next few months. We encourage you to sign-up, sit-in and learn-up. Nonprofit Association of Oregon – “Enhance, Advance and Protect Your…
In the wake of this week’s deplorable attack on the US Capitol building, many executive leaders are emerging from the shock and asking, “How could this happen?” and “Why wasn’t there a quicker response?” All fair questions, but don’t expect clear, quick answers. Even without that clarity, it is incumbent upon leaders, organizations, and corporations…
In 2020, organizations like credit unions, which are rooted in their communities, have had to confront issues that may not have been part of their 2019 strategic plans, from the pandemic to natural disaster and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” For credit unions, crises…
On December 1, 2020, Casey Boggs of ReputationUs will present “Resilience Shapes Reputation” at the Northwest Credit Union Association’s Marketing, Business Development & Community Outreach Council. Click here for more information. When people look back on 2020, they’ll remember that credit unions had their back. As a marketer, business development, or community outreach professional, YOU…
An organization’s reputation is critical and must be managed effectively and proactively. For nonprofits, it’s no different and may be even more important today, given the ongoing health, social, and economic impacts of the COVID-19 pandemic. Want to know how your nonprofit organization is viewed in the community; by those you serve, by donors, by stakeholders?…
Protect Your Company’s Image ReputationUs’s e-Learning program, ReputationU, is now available to executives. The Protector Pro course offers certification in reputation management and crisis response to protect your brand and the bottom line. SAFEGUARD YOUR COMPANY’S REPUTATION: Do you have your finger on the pulse of what’s being said or not being said about your…
ReputationUs is honored to be recently recognized as the Best Public Relations Firms by Expertise in the Vancouver, WA area. While RepUs is headquartered in Portland, OR and serve clients across the nation, we are within a few miles of “The ‘Couv” and have proudly served many clients in that area. Expertise scored Vancouver PR…
How Organizations Can Play Offense, Not Defense, When Preparing for the Next Crisis Confession … our firm, which specializes in crisis response, didn’t see the crises of 2020 coming. Who did, really? While we eerily predicted in January that 2020 would be the “Year of the Crisis,” we had other crises in mind and couldn’t…
What do you think when you hear the phrase traditional higher education? Do you see it as only a four-year university? What if I told you there are a variety of paths to go down to get an education? Today’s higher education and learning environment is offering students many unique opportunities, such as a traditional…
Today’s crisis ridden world has put most businesses into a tailspin on how to handle the multiple issues (e.g., COVID-19, social justice, unemployment) that have surfaced. Some have even experienced a hit to their overall reputations primarily due to the lack of preparation and response to such crises. This unpreparedness and fumbling important decisions during…
ReputationUs‘ President, Casey Boggs contributed to the Alagen Cybersecurity Solutions article, “Ransomware Protection: Don’t Wait Until You’re Infected.” It didn’t take long. We started advertising our ransomware protective services. The phone started ringing. But these weren’t calls from companies looking ahead. They were people who were staring at locked systems and ominous ransom demands. Their days…
From the Credit Union Times May 11, 2020 When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty.…
During the country’s most recent crises, heroes and leaders have emerged: ’92 So. CA Riots – Community leaders 9/11 – Police, first responders, fire fighters Hurricanes – Relief organizations Active shooters – Families, teachers, communities Financial crisis – Sadly, not sure if any leaders emerged there Throughout this COVID-19 pandemic, the nurses and doctors are…
“Public relations” dates back to the Revolutionary War, with strategies and tactics used to bolster patriot involvement in the Boston Tea Party. President Thomas Jefferson first used the term in an 1807 speech to Congress, replacing the phrase “state of thought” with “public relations.” The tools of the trade—from community and media relations, to public…
As this COVID-19 marathon continues, ReputationUs is offering step-by-step, mile-by-mile support, “front line” observations and best practices. Today, we’re going waaaay back in the history of American crises. The largest crisis in our country was the Civil War. Although the matter at hand was significantly different (i.e., fighting internally vs. fighting a faceless virus), the…
COVID-19…The crisis that just won’t go away. Most businesses and nonprofits have endured through the first sprint of this pandemic by utilizing their newly created crisis task force, dusting off their existing crisis plans or cobbling-together various crisis mitigation actions. They are surviving weeks 1-3 of the COVID-19 crisis. But Wait, There’s More…Much More. Although…
In response to the unprecedented and fast-changing national reaction to the coronavirus crisis, ReputationUs has implemented a designated and discounted array of rapid response services for businesses and nonprofits, if needed. Contact us now for immediate support…Contact@ReputationUs.com or 503-946-8344. There is no shortage of fear, uncertainty, and misinformation surrounding the recent COVID-19 virus spread.…
Communication pundits across several industries anticipate a rise in crisis in 2020, including an increased need for reputation and crisis experts to address several imminent dangers, including cybersecurity. In February 2020, Casey Boggs of ReputationUs will be presenting at three upcoming conferences to address pressing issues around reputation risks, crisis management and cybersecurity. CU Conferences…
Take a deep breath everyone. 2020 will be a wild ride! Political stakes are high, corporate trust is low (according to a recent Gallup Poll), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study) and the public relations industry (according to PRNews)…
Although socially responsible investing has been popular for decades, investors have shifted their focus significantly. Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. In this…
…Camp Fire Central Oregon! That’s right, the Nonprofit Reputation Program random drawing of eligible nominees was conducted on Tuesday (11/26) by ReputationUs and the Nonprofit Association of Oregon (NAO), and we’re pleased to announce that Camp Fire Central Oregon is the recipient of six months of pro bono reputation management services in 2020. See drawing…
Nonprofit Reputation Program Friday, November 22 @ 6:00 pm PT is the deadline to nominate a nonprofit in Oregon for the ReputationUs (RepUs) and Nonprofit Association of Oregon’s (NAO) “Nonprofit Reputation Program.” Click here to nominate. In partnership with the NAO, RepUs is offering one NAO Nonprofit Member with six-months of pro bono reputation management support…
Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s…
Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled PORTLAND, Ore., October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate…
Originally published in the Credit Union Times on September 13, 2019 A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” The media goes for “the story” in order to capture the attention…
In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Sample questions include: How confident…
Wear. Sunscreen. Twenty-two years ago Kurt Vonnegut’s commencement speech that was later made into a hit song led with this advice: “If I could offer you only one tip for the future, sunscreen would be, it. The long-term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis,…
There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” While we advocate the importance of trust to bolster a company’s reputation, we conversely adopt the Zero Trust model to defend against the sometimes irreversible damage of today’s sophisticated cyber threats. The Zero Trust structure was originally introduced by…
Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. Conversely, nonprofits are sometimes tasked with…
Clear, concise and consistent communications are fundamental elements of a successful merger. “To merge, or not to merge.” That is the question that companies often discreetly ask. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine, seem to be happening at a steady rate. In our firm’s…
Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS: Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you…
Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report, last year brought an increasing penchant for corporate scandals. This year may be worse. Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A,…
The term “ransomware” has become all too common in today’s cyber security discussion. For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Victims can…
…And the company with the strongest reputation in Oregon is…Bob’s Red Mill! That’s right…Bob’s Red Mill bubbled to the top of the first-ever reputation survey conducted by ReputationUs and DHM Research. So what makes Bob’s Red Mill so positively reputable? We asked Oregonians to compare reputation qualities of several companies that are headquartered in the…
On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. This year’s conference theme, “Communicating Through Chaos” proved ideal for Casey’s presentation, “Reputation Management: How to Enhance, Advance and Protect Your Corporate Reputation in Today’s Critical Environment.” PRSA attendees were provide insights and “how to” actions into reputation management, including: Identifying Reputation Vulnerabilities…
Published by the Nonprofit Association of Oregon on May 1, 2019 Authored by Casey Boggs, ReputationUs Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and…
No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. On April 23, ReputationUs’ Casey Boggs presented to members of BOMA Oregon on the importance of enhancing the reputations commercial real estate companies, while preparing for…
Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and…
There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g., “Wells Fargo‘s PR people were spinning this crisis into a positive for the bank.”). The label “spin doctors” is one that makes us negatively cringe.…
*Article published on January 4, 2019 in the Credit Union Times. rep·u·ta·tion (n) /ˌrepyəˈtāSH(ə): The beliefs or opinions that are generally held about someone or something. A widespread belief that someone or something has a particular habit or characteristic. Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. 2019…
SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents. The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York…
We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? ReputationUs…
Published: Credit Union Times Authored By: Casey Boggs, president of ReputationUs One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a…
Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. It was the first time in seven years that all of them passed. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test, to determine how solid they are. After the economic…
