Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s…
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Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled PORTLAND, Ore., October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate…
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Originally published in the Credit Union Times on September 13, 2019 A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” The media goes for “the story” in order to capture the attention…
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In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Sample questions include: How confident…
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Wear. Sunscreen. Twenty-two years ago Kurt Vonnegut’s commencement speech that was later made into a hit song led with this advice: “If I could offer you only one tip for the future, sunscreen would be, it. The long-term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis,…
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There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” While we advocate the importance of trust to bolster a company’s reputation, we conversely adopt the Zero Trust model to defend against the sometimes irreversible damage of today’s sophisticated cyber threats. The Zero Trust structure was originally introduced by…
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Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. Conversely, nonprofits are sometimes tasked with…
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Clear, concise and consistent communications are fundamental elements of a successful merger. “To merge, or not to merge.” That is the question that companies often discreetly ask. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine, seem to be happening at a steady rate. In our firm’s…
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Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS: Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you…
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Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report, last year brought an increasing penchant for corporate scandals. This year may be worse. Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A,…
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