Our Team

Casey is ReputationUs’s founder and president. Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners.

Michele Houck is a 25-year marketing and advertising veteran. In addition to working directly with clients on strategic planning goals, she is an agency leader who manages and motivates client account teams. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences. With ReputationUs, Houck partners with businesses and nonprofits to enhance protect and defend their valuable reputations with analytical assessments, strategic planning and any necessary ad hoc support.

Houck’s breadth of client strategic experience includes work with global technology, financial, health care and CPG. Her approach is to understand the business in order to align all engagement points to support business goals. Prior to her work in Advertising and Marketing, Houck was a lead negotiator with embassies and consulates on behalf of Fortune 100 companies seeking to do business abroad. She is a curious minded individual who has been a military brat, a band geek, a barrel racer, a beauty queen, a bartender, a bouncer, a floral arranger, and a mountain climber and is a very proud aunt.

Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance, protect and defend their valuable reputations. Concurrent to her career in marketing communications, Hanson has worked as a yoga instructor in Portland, Oregon for 10 years, becoming a well-known industry expert on health and well-being. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. Prior to joining LTPR, Hanson was a magazine editor with SmartMoney Custom Solutions, a division of Hearst Publishing in New York City, where she edited marketing publications for Ameriprise and T. Rowe Price. Before that she worked for Time Inc. Custom Publishing as an editor on NYSE Magazine, published for the New York Stock Exchange, and on Currencies, for Charter One Bank.

Accomplished public relations and corporate communications executive with more than 20 years of experience building and promoting brands and managing reputation. Results-driven communications strategist and leader, bringing creative energy and public relations focus to high-level strategic planning and decision-making.

Proven ability to develop and manage relevant, creative and measurable global integrated marketing communications programs. Consistently recognized for leadership as a strategic counselor, active mentor and motivating team builder, possessing organizational and managerial skills that initiate innovative programming and seamless implementation that drive business results.

Specialties: public relations, corporate communications, issues & crisis communications management, media relations, corporate positioning, corporate reputation and executive visibility.

Judy Hutchison has an extensive background in financial services and client relationship management. Hutchison focuses on business development for ReputationUs, by cultivating partnerships with companies and nonprofits who seek to enhance, protect and defend their valuable reputations.

Before joining RepUs, Hutchison served as a Vice President at several regional and national commercial banks, an advisor for a large insurance and investment management firm, director of investor relations for an innovative nonprofit organization, and a recruiter for Oregon’s top-ranked MBA program. Her background working in these diverse business sectors found common ground in serving clients in the niches of professional firms and non-profit communities.

Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement. She has an MBA from Willamette University, a Bachelor of Science degree from the Wharton School of the University of Pennsylvania, and an Executive Certificate in Nonprofit Fund Development from the University of Notre Dame.

After nearly two decades as a reporter, anchor and producer in print, radio and television journalism (specializing in business and health care reporting), Eileen Korey spent two decades leading organizational communications in health care and academia. She now focuses her communications counsel on helping individuals and organizations build and defend their reputations in the “court of public opinion.” She is a trusted advisor to CEO’s, Boards of Trustees, and organizational leadership, providing counsel that enhances image and strengthens brand. Eileen builds communications strategies and media relations teams, providing media training and preparing leadership for public presentations and media interviews that are both proactive in advancing brand and reactive to news and the management of difficult issues and crises.

Her role at RepUs is to immediately strategize and support clients facing reputation issues, including handling media scrutiny and social media engagement.

In her career, Eileen has helped organizations facing allegations of ethics violations, criminal misconduct, health and safety violations and labor disputes. She has dealt with crises involving senior leadership criminally indicted for taking bribes; the tragic death of a healthy patient in a clinical trial; the fatal crash of a medical helicopter; Title IX violations at a university; NCAA infractions threatening careers; and hospital and university presidents being removed from their positions by unhappy Boards of Trustees.

Eileen is a graduate of Princeton University, a member of the Press Club of Cleveland’s Journalism Hall of Fame, and the recipient of 6 EMMY awards.

Dean has spent more than 25 years spearheading strategic communications campaigns for leading and emerging consumer and technology companies nationally and around the globe.

He has worked at boutique PR agencies, mid-sized firms and large international agencies including Hill & Knowlton, Walt & Company, Benjamin Group and Weber Shandwick.

As an agency purist, Dean has had the opportunity to work with clients of all shapes and sizes. These include Snickers, Toshiba, Mentor Graphics, iStockphoto, Getty Images, Cycle Oregon, Cycle Greater Yellowstone, Trader Vic’s and many more.

As part of ReputationUs’s PR and reputation management team, Dean supports both nonprofit and for-profit organizations as they build their reputations, strengthen their brands and generate awareness.

Kelli has worked in public relations for nearly two decades. She has extensive experience providing counsel, researching, planning, implementing and evaluating communication initiatives. Much of her crisis management experience comes managing stakeholder communication related to multi-fatality incidents in the wildland firefighting industry.

She proactively provides RepUs partner clients with timely, sound counsel on if, how and when to communicate to target audiences during a crisis.

She also has a wide breadth of experience in public sector, private industry and nonprofit work. Her 15 years of teaching experience at both the undergraduate and graduate level at the University of Oregon keeps her on the cutting edge of research and practice. Her particular areas of focus include digital strategy, media relations and crisis communications.

Jenn Casey is the communications “point guard” leader for ReputationUs with 20+ years of experience in a variety of organizations and sectors. With a strategic and detail-oriented approach, she elevates brands through internal and external communications, media relations management and placement, managing teams and people, event planning and production, crisis communications and establishing relationships with key audiences and stakeholders. Jenn started her career in sports and corporate communications at the Portland Trail Blazers, Nike & the Professional Bowlers Association, worked at WE Communications and in leadership roles at University of Oregon and Oregon State University. Strategic, curious, creative, and results driven, her experience also includes working with real estate, technology, nonprofit, political, education and health care clients.

Cody Kimmel is a writer and communication strategist working with ReputationUs to help clarify and distill their client’s needs into simple and accessible narratives. Apart from his work with ReputationUs, Cody is the founder and owner of Storywright Co., a writing and communications strategy firm that works with clients in the political, public policy, non-profit, and small business space. He specializes in atomizing core narratives into various media and taking complicated or delicate topics and communicating them with clarity and sensitivity. Besides his work as a writer, Cody is also an adjunct professor and has spent years in various communication roles throughout his career.

Corinna Bielen is the 2021 college intern at ReputationUs. She is currently majoring in public relations, with a minor in business administration at the University of Oregon.