In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the “real world” and digital world. The RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.
Casey Boggs – Chief Reputation Officer
ReputationUs’ President and Chief Reputation Officer is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits. Reputation is now an insurable risk that businesses must proactively address. To get ahead of such risks, Boggs provides attendees with insightful anecdotes and actions to take to enhance, advance and protect valuable corporate reputations.
Boggs is a Cornell University certified public relations and corporate communications expert. Prior to forming ReputationUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions, law firms, health care and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs began his career as a broadcast buyer for the national advertising agency Hal Riney & Partners.
Speaking Topics
What’s Your Reputation Health Score?
Executive leaders are increasingly seeking insights on how to measure their company’s overall reputational health. This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. Boggs will outline what information to gather, consolidate and analyze from various sources to determine a company’s reputation health score.
The Role of AI and Automation in Shaping Corporate Reputation
Explore how AI tools can influence and manage personal or corporate reputations, from automated reviews to social media monitoring and sentiment analysis. Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception.
Building Trust in the Age of Misinformation
Address the challenge of maintaining and restoring reputation amid widespread misinformation. Boggs will outline how businesses and executives can combat misinformation through transparency, integrity, and authentic communication.
Simulate Your Company’s Own Crisis BEFORE A Crisis Annihilates Your Company
By preparing for potential crises, your organization can proactively mitigate risks and prepare robust strategies for damage control, should something arise. Boggs will demonstrate how taking crisis mitigation one step further by simulating a realistic crisis can help your business understand real vulnerabilities that can threaten your company’s reputation and allow you to fix them.
Be Authentic And Humanize Your Business
Humanize your company’s brand by showcasing the people behind it. Boggs will guide leaders on how to be authentic and personalize a company so to resonate profoundly in a world where trust and “human touch” is valuable currency.
Building a Positive Reputation Through Thought Leadership
The power of thought leadership in positioning executive or an entire organization as industry experts. Boggs will showcase how to use content creation (articles, podcasts, webinars) and speaking engagements to enhance reputation.