No matter how sophisticated your company’s technology may be, it’s not IF a cyberattack will occur, but WHEN. How your organization responds before, during and after a cyber incident will likely impact public perception and either strengthen or weaken trust with your target audience.
The recent RepUs cybersecurity survey examined the effects of cyberattacks on corporate reputation and consumer confidence. One of the most telling results of the study is consumers almost equally blame the company (46%) than the hacker (54%) when an attack occurs.
After an attack happens, there is plenty of “cyber blame” to go around. The blame and reputational damage usually fall on the shoulders of the company…not the bad actors.
In our experience, RepUs promptly learns that corporations are not fully prepared to address the potential reputational damage a cyberattack has on the organization.
That’s Why RepUs Created Its Cyber Response Procedure
- Reputation Assessment to identify vulnerabilities in how company’s respond before, during and after a cyber attack
- Reputation Protection Plan Training to address, with step-by-step actions, how to address vulnerabilities and safeguard reputations
- Urgent support if/when a cyberattack happens to mitigate against reputational damage