Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” As associations and businesses prepare, Casey Boggs of ReputationUs is available to speak on several timely reputation management and crisis mitigation topics. See 2023 speaking topics below.
2023 SPEAKING TOPICS
- Recession-Proof Your Organization By Strengthening Its Reputation
- Taking A Stance on Social Justice, ESG and DEI: Your Company’s Reputation Is At Stake
- Cyber Attacks = Reputation Risks
- Being Crisis-Ready Enhances Reputation
- Media & Social Media Toolkit: Being Well-Versed In Today’s Media, When Your Leaders are Media/Social Media Averse
- Merging Soon? Check Your Reputations
“Recession-Proof Your Business By Strengthening Its Reputation
It’s coming…or it’s already here: Another recession. Businesses with strong reputation survive recessions. Those with weak reputations quickly dissolve. What do you know about the strength of your reputation? How does it compare to your competition? What does your executives, staff, customers, public, and media say about your business when things get tough? Boggs will offer practical and pithy steps to explore to enhance, advance and protect your reputation before, during and after a looming recession.
“Taking A Stance on Social Justice, ESG and DEI: Your Company’s Reputation Is At Stake”
From ESG to DEI to social justice, it is incumbent upon leaders, organizations, and corporations to take a stance…NOW! Taking a stance (or not) will inevitably affect your company’s reputation. Silence suggests weakness, fear, even complicity in the minds of your staff, customers and community. There is much more to gain from staking a claim in support of democracy, humanity, peace and justice. Now is a time to have your corporation’s voice heard.
“Cyber Attacks = Reputation Risks”
No matter how sophisticated your organization’s technology may be, it’s not IF a cyberattack will occur, but WHEN. Learn how to mitigate against potential reputational damage before, during and after a cyber attack with specific tips from Casey Boggs.
“Being Crisis-Ready Enhances Reputation”
For the past several months, companies of all sizes had to confront issues that may not have been part of their strategic plans, from the pandemic to staffing issues and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” For corporations, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. The presentation will offer both recent examples of organizations that RepUs has worked with to enhance and protect their reputations, as well as offer implementable tactics to pursue.
After this session, participants will be able to:
- Learn from the crises of 2020-2022 and build a stronger reputation
- Create reputation building and listening campaigns
- Implement a “Reputation Task Force”
- Identify reputation vulnerabilities and opportunities
- Conduct an annual Reputation Assessment
“Media & Social Media Toolkit: Being Well-Versed In Today’s Media, When Your Leaders are Media/Social Media Averse”
Today’s media and social media landscapes are constantly changing, yet it remains a major source of information (and opinion) for your customers and staff. With credible news sources becoming harder to find, corporate leaders are becoming more apprehensive to engage with media, fearing they will “get it wrong.” Social media postings are considered “fake news” by many but remains the go-to source for information. However, both mediums are important toosl to tell your company’s story, increase awareness and enhance reputation. Boggs will offer a media and social media toolkit for how/if/when to engage with members of the press, post timely and relevant news, while being mindful of today’s challenges.
“Merging Soon? Check Your Reputations”
In the wake of the pandemic and the challenges that surfaced as a result, 2023 appears to be another year that companies consider merging with another company. When two companies look to combine forces through an acquisition, the pace of negotiations means reputation risks and a well thought out communications strategy often gets overlooked. A significant portion of a deal’s value for the acquiring company is often eroded by customer attrition due to poor pre- and post-merger communications with acquired customers.
Deciding to consolidate credit unions is a major decision. Not only should joining companies consider the merit, financials and culture of the companies, reputation risks and communications should be the cornerstone of any M&A strategy.