Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership.
ReputationUs President Casey Boggs said the partnership isn’t a merger or acquisition, but instead a combining of services for two complementary firms. Both firms will retain their own brands and profits and loss. The end result is to offer businesses a combined suite of digital and traditional services, according to a news release.
The firms declined to share any financial information. ReputationUs moved to Louisville 13 months ago. It has 13 employees across the country, and Boggs is the only one based here with an office on South Fourth Street.
Boggs declined to share a client list because of the nature of the work it does, but noted the firm has worked with companies in the region including in Louisville, Cincinnati and Indianapolis, and in Tennessee. It has formed partnerships with the Kentucky Bar Association (speaking at the group’s annual meeting) and Kentucky Credit Union League (conducting active shooter preparedness training following the Old National Bank shooting in Louisville in April).
Boggs notes it has also done some pro bono public relations work for Smoketown Family Wellness Center.
Driven by social and environmental awareness, both firms focus on addressing damaging and publicly polarizing issues such as environmental, social, and governmental (ESG); cybersecurity; and diversity, equity, & inclusion (DEI), the release said. Services include online reputation monitoring, third-party reputation assessing, brand strategy planning, crisis planning and training and legal communications support.
“Both Blue Ocean Global Technology and ReputationUs are globally recognized experts of reputation management, crisis monitoring, reputation building and public relations,” Blue Ocean’s CEO, Sameer Somal said in the release. “In today’s fast-paced interconnected and polarizing world, a company’s reputation is more important than ever. A single misstep or a poorly handled crisis can have devastating consequences, leading to heavy financial losses, plummeting stock prices, a tarnished brand image, and a lack of customer trust. Our combined services are a safeguard against such a situation and a solution if it does come to occur.”
Through the partnership, the two firms say they can offer clients expertise, technology and a proactive approach that enables organizations to safeguard their reputations while identifying and mitigating potential risks before they escalate into a full-blown crisis.
“Now, more than ever, companies are making reputation management, corporate responsibility and crisis mitigation a priority, and preparing for any eventuality,” Boggs said in the release. “This partnership brings together the best corporate image protection talent and services in the world. Our collective goal is to help companies enhance their valuable reputations before a crisis defines them.”