Reputation has always been valued, but until recently, it was considered difficult to quantify and often overlooked as a tangible risk. Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk.
A damaged reputation can have severe and quantifiable financial consequences. Indeed, a significant portion of a company’s overall worth is directly tied to its reputation. According to Global Finance magazine, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value. A recent a global survey of 2,000 executives put that share at 63 percent.
As a global authority in reputation management, ReputationUS bridges the gap between reputation and financial implications, enabling companies to safeguard their most valuable asset. By understanding the value behind reputation and the ramifications of its damage, businesses can thrive in an era when reputation is more important than ever before.
A tarnished reputation can unleash a series of cascading effects that may affect your bottom line and long-term viability. Negative publicity, ethical breaches, product recalls, or any crisis linked to reputation can lead to a loss of customer trust and loyalty. A damaged image may also lead to difficulties in attracting skilled employees.
With expertise in assessing, mitigating, and restoring reputation risk, ReputationUs helps businesses navigate complex crises to proactively address reputation risks, cultivate trust and enhance their financial value.