In 2026, RepUs continues to see rapid shifts in A.I., reputation management, and crisis mitigation across both real-world and digital environments. The speaking topics for 2026, led by Chief Reputation Officer Casey Boggs, highlight the emerging trends, challenges, and opportunities shaping today’s corporate communications landscape.
Casey Boggs – Chief Reputation Officer
ReputationUs’ President and Chief Reputation Officer is a recognized global authority on public relations, reputation management, and crisis mitigation for businesses and nonprofits. Reputation is now a critical, insurable risk that businesses must proactively address. To get ahead of such risks, Boggs provides attendees with insightful anecdotes and actions to take to enhance, advance and protect valuable corporate reputations.
Boggs is a Cornell University certified public relations and corporate communications expert. Prior to forming ReputationUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions, law firms, health care and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs began his career as a broadcast buyer for the national advertising agency Hal Riney & Partners.
Speaking Topics
Reputation Resilience in the AI Regulation Era
As governments around the world increase regulation of AI (e.g., transparency, bias, governance), companies need to align their reputation strategy with compliance. This topic explores how to proactively prepare for regulatory scrutiny, integrate compliance into reputation frameworks, and communicate AI governance to stakeholders to maintain trust.
Deepfakes, Synthetic Media & Reputation Risk
With synthetic media (deepfakes) becoming more realistic, organizations face brand impersonation, misinformation, or manipulated communications. This session covers how to identify, respond to, and mitigate reputation damage caused by deepfake content, plus how to build communications playbooks for these scenarios.
Crisis Leadership in Polarized Environments
In an increasingly divided social and political climate, reputational crises often intersect with deeply polarizing issues (e.g., social justice, ESG, political activism). This topic guides leaders on how to navigate crises when public trust is fractured, how to communicate authentically without alienating core stakeholders, and how to rebuild trust post-crisis.
Be Authentic and Humanize Your Business
Humanize your company’s brand by showcasing the people behind it. Boggs will guide leaders on how to be authentic and personalize a company so to resonate profoundly in a world where trust and “human touch” is the most valuable currency.
Measuring Reputation Beyond Sentiment: Predictive Reputation Analytics
Building on the RepUs “Reputation Health Score,” this talk focuses on predictive analytics: using data (social listening, internal feedback, market trends) to forecast reputation risk before it manifests as a crisis. Conversations cover frameworks and tools for translating data into early-warning signals and actionable insights.
Trust Recovery: Rebuilding Reputation After a Digital Trust Breach
Many crises today originate in the digital realm (e.g., data breaches, algorithm bias, chatbot failures). This session explores strategies for post-crisis reputation recovery when trust has been eroded online. The conversation includes how to rebuild trust via transparency, stakeholder engagement, and message repair in digital-first channels.