Reputation SWOT

Here’s how the Reputation SWOT works:

Strengths

• Positive aspects of an organization’s reputation.
• Examples: Strong brand recognition, satisfied employees, loyal customer base, positive media coverage, social media engagement, trusted leadership, awards, competitive comparisons or certifications.
• Examine lofty business objectives and key differentiators vs. competition.

Weaknesses

• Internal issues that may harm an organization’s reputation, staff and customer retention and recruiting.
• Examples: Staff and customer complaints, inconsistent messaging, past scandals, poor crisis response, or lack of transparency.

Opportunities

• External chances to improve or enhance organization’s reputation.
• Examples: CSR initiatives, industry trends, thought leadership, entering new markets, industry partnerships, or trends favoring the organization’s brand.

Threats

• External risks that could damage an organization’s reputation.
• Examples: Competitor campaigns, social media backlash, past issues, regulatory investigations, or negative publicity.