The Kentucky’s Credit Unions officially approved ReputationUs (RepUs) as sponsor to support the credit union league’s 50+ members with public relations, reputation management and crisis mitigation. A list of RepUs’s services is available HERE.
BY THE NUMBERS.
According to a recent report, Kentucky’s Credit Unions represents:
- Total number: 53 credit unions in Kentucky are members of Kentucky’s Credit Unions.
- Membership: Over 1 million Kentuckians are members of these credit unions.
- Employment: They employ over 2,400 people in the state.
- Branches: They operate a total of 197 branches in Kentucky.
REPUS SPOTLIGHT
Today’s spotlight is on ReputationUs, a reputation management and crisis mitigation firm that helps credit unions enhance, protect, and manage their public image. Their team provides both proactive and reactive support to strengthen member trust and safeguard your reputation when it matters most.
The Challenge: Protecting Trust in a Fast-Moving World
Reputation has always been one of a credit union’s most valuable assets, but it has never been more fragile. A single negative headline, data breach, or communication misstep can affect the member trust you have spent years building. ReputationUs helps credit unions prepare for these moments before they happen and respond effectively when they do.
How ReputationUs Supports Kentucky Credit Unions
- Reputation management and health scoring to measure and strengthen credibility
- Crisis planning and simulation to ensure your team is ready when challenges arise
- Message and media training for leadership and spokespeople
- Cybersecurity response support to protect your brand from digital threats
- Public relations strategy and tools to help you shape your story and maintain confidence
RepUs provides the resources and expertise credit unions need to communicate clearly, protect their brand, and maintain the trust of their members.
To learn more about RepUs and how they can support your credit union, contact Kentucky’s Credit Unions or RepUs.
