RepUs’ AI Crisis Prep anticipates, mitigates, and manages the risks that come with today’s burgeoning artificial intelligence movement.
We act as strategic partners, combining our years of expertise in technology, reputation management, public relations, risk analysis, and crisis communications. Our work centers on ensuring businesses are ready to respond quickly and effectively when an AI-related crisis emerges.
ReputationUs (RepUs) created AI Crisis Prep in response to the growing global demand for guidance on navigating AI-related crises. Designed as a “North Star” resource, AI Crisis Prep supports businesses of all sizes, nonprofits, and individuals before, during, and after AI-driven challenges.
RepUs knows reputation protection and crisis. Troubling AI crises often spark viral media coverage, social media outrage and eroding public trust. AI Crisis Prep ensures businesses respond with transparency and speed, while significantly reducing reputational damage.
A poorly handled AI crisis can trigger regulatory fines, legal action, shareholder loss, and consumer boycotts. AI Crisis Prep minimizes direct and indirect financial impact.
Having response frameworks in place reduces downtime, confusion, and leadership paralysis when an AI crisis hit.
Executives, employees, investors, and customers, trust companies that demonstrate proactive risk management and responsible AI use.
Businesses have several options to explore through the RepUs AI Crisis Prep to prepare or respond to an AI crisis:
RepUs evaluates a wide range of AI-related risks, including algorithmic bias, misinformation, privacy violations, deepfakes, intellectual property misuse, regulatory noncompliance, and unintended impacts of automation.
RepUs runs tabletop exercises and simulated crisis events (e.g., a biased hiring AI goes viral on social media, or a generative AI system spreads disinformation tied to the company’s brand). RepUs also stress-tests leadership teams to ensure readiness under pressure.
RepUs creates pre-approved (legal too!) messaging frameworks for rapid response. Messaging can be tailored to multiple audiences including staff, customers, media and social influencers. RepUs also trains executives and spokespeople to communicate clearly and authentically during an AI-driven crisis.
RepUs helps restore key stakeholders trust after an AI crisis incident through sustained messaging, reputation rebuilding, and demonstrating corrective action.
Need AI Crisis Prep? Contact@ReputationUs.com