Casey is ReputationUs’s founder and president.

2020: The Year of the Reputation

Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS: Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you…

How Bob’s Red Mill Has Oregon’s Strongest Reputation

…And the company with the strongest reputation in Oregon is…Bob’s Red Mill! That’s right…Bob’s Red Mill bubbled to the top of the first-ever reputation survey conducted by ReputationUs and DHM Research. So what makes Bob’s Red Mill so positively reputable? We asked Oregonians to compare reputation qualities of several companies that are headquartered in the…

ReputationUs’ Casey Boggs Speaks at PRSA’s CommCon 2019

On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. This year’s conference theme, “Communicating Through Chaos” proved ideal for Casey’s presentation, “Reputation Management: How to Enhance, Advance and Protect Your Corporate Reputation in Today’s Critical Environment.” PRSA attendees were provide insights and “how to” actions into reputation management, including: Identifying Reputation Vulnerabilities…

Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Published by the Nonprofit Association of Oregon on May 1, 2019 Authored by Casey Boggs, ReputationUs Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and…

LISTEN UP! How Listening Reveals and Strengthens Reputation

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and…

“The Wolf” (Pulp Fiction) – An Example of Crisis Management?

There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g., “Wells Fargo‘s PR people were spinning this crisis into a positive for the bank.”). The label “spin doctors” is one that makes us negatively cringe.…

7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

*Article published on January 4, 2019 in the Credit Union Times. rep·u·ta·tion (n) /ˌrepyəˈtāSH(ə): The beliefs or opinions that are generally held about someone or something. A widespread belief that someone or something has a particular habit or characteristic. Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. 2019…