
If the past several years have taught businesses anything, it is the exhausting and unrelenting nature of being in continual crisis mode.
From geopolitical instability, rapid technological disruption, and climate-related disasters to polarized political environments, global supply chain vulnerabilities, cyber threats, and mounting expectations around diversity, equity, and inclusion, businesses face a constant test of resilience. Add to this the unpredictable pace of AI adoption, shifting global regulations, and the rise of activism-driven stakeholders, and the necessity for sustained reputation protection and proactive crisis response has never been more URGENT.
The Yearlong Crisis Coverage Program Offers Month-To-Month Risk Assessments, Check-Ins and Check-Ups, Including:
Updated Crisis Plan
A yearly updated crisis mitigation and communication plan designed to safeguard your organization’s reputation throughout the year. The plan identifies or reconfigures your Crisis Response Team, revises internal policies and procedures to ensure everyone is clear on what to do when a crisis hits, and anticipates the next viable crisis to hit your organization with scenario responses for the first hour, three-hours, and 24-hours.
Training: Crisis Scenarios and Simulations
Crisis readiness begins by identifying realistic scenarios that will adversely affect your organization.
RepUs will test the plan and prepare your Crisis Response Team with table-top training or mock crises simulations (e.g., cyber attack, pandemic response, legal issues, natural disasters, active shooters, HR issues).
Immediate Communications Support
To mitigate against further reputational or economic damage, RepUs will be available throughout the year with immediate, 24/7 strategy and communication support.
RepUs will partner with you to offer a different professional perspective and guard against “blind spots.”

