RepTalk features candid conversations with industry leaders about building and protecting the trust behind a strong reputation.
Your brand is what you say. Your reputation is what everyone else says.
What does reputation really mean to a CEO? A nonprofit leader? A lawyer? A police chief? A community leader? And what happens when the reputation you’ve worked so hard to build is tested?
RepTalk is a series of candid, interview-style conversations hosted by ReputationUs President Casey Boggs with leaders from business, nonprofits, professional services, healthcare, finance, government and communities across the country.
Casey sits down with leaders to explore how reputation shapes their organizations, their industries, their careers…and their lives.
These aren’t scripted corporate conversations. They’re real discussions about trust, credibility, leadership, mistakes, lessons learned and the unexpected ways reputation can influence success.
What Does Reputation Mean to You?
Every leader has a different perspective on reputation.
For some, it’s about earning trust with customers. For others, it’s retaining and recruiting key staff members. Reputation is also about protecting decades of hard work, navigating a crisis, serving a community or simply doing the right thing when nobody is watching.
Through RepTalk, RepUs explores those perspectives and the stories behind them.
RepTalk talks about:
- How leaders build and protect their reputations
- The role reputation plays in business and professional success
- What happens when reputation is challenged
- Lessons learned from reputational mistakes and crises
- How trust is earned and lost
- The relationship between reputation, leadership and culture
- How social media, AI and a 24/7 news cycle are changing reputation
- What leaders wish they had known earlier about protecting their name and their organization
- Why reputation matters not just to organizations, but to all of us
Meet the Leaders Behind the Reputations
RepTalk brings together leaders with different experiences, industries and perspectives, because reputation looks different from every seat at the table.
From CEOs and entrepreneurs to attorneys, healthcare leaders, nonprofit executives, police chiefs, educators, financial professionals and civic leaders, Casey asks the intriguing questions that get beyond the polished bio and into the experiences that shaped them.
What did they learn? What would they do differently? What does their reputation mean to them? And what advice would they give the next generation of leaders?
That’s where the conversation gets interesting.
Why RepTalk?
At RepUs, we’ve spent decades helping organizations enhance, advance and protect their reputations.
But reputation isn’t just a communications strategy or something measured during a crisis, it’s personal.
It influences how people see us, whether they trust us, what opportunities come our way and what we leave behind.
RepTalk gives leaders a platform to share the experiences, insights and lessons that have shaped their reputations, while giving everyone else an opportunity to learn from them.

Hosted by Casey Boggs
Casey Boggs is the President and Chief Reputation Officer of ReputationUs and a longtime communications, reputation and crisis-management strategist.
Throughout his career, Casey has counseled corporations, financial institutions, law firms, healthcare organizations, nonprofits, public-sector organizations and executives through some of their most important moments.
With RepTalk, Casey brings that experience to the conversation — not as a lecturer, but as an interviewer who is genuinely curious about what leaders have learned along the way.
Because everyone has a reputation.
RepTalk explores how we build it, how we protect it and what it really means. Want to Be Part of RepTalk?
Do you have a perspective, experience or story about reputation that others could learn from?
Casey would love to talk with you.
