Build Trust. Protect Trust. Grow Trust.
The Complete Reputation Offense & Defense Program for Credit Unions
Reputation Advance™ + Crisis Ready™
Today’s credit unions face more competition and more risk now more than ever before.
Members have countless financial options, including banks, fintech companies, digital-only institutions, AI-powered financial services, and emerging financial technologies. At the same time, credit unions must navigate cyber threats, misinformation, deepfakes, fraud, regulatory scrutiny, and heightened member expectations.
The most successful credit unions understand that reputation is one of their most valuable assets.
That’s why ReputationUs developed a comprehensive offense-and-defense approach to help credit unions strengthen trust before a crisis and protect trust when a crisis occurs.
Two Programs. One Goal.
Build and protect your credit union’s reputation.
Summer 2026 Bundle Package
The complete Reputation Offense & Defense Package for Strategic 2027 Planning.
Individual Pricing
- Reputation Advance™: $10,000
- Crisis Ready™: $8,500
- Summer Bundle Investment: $17,000 (Savings: $1,500)
Perfect for Credit Unions Preparing for 2027 Strategic Planning. Build the reputation you want. Protect the reputation you’ve earned.
- Reputation Assessment
- Credit Union Reputation Scorecard™
- Board Presentation
- 12-Month Strategic Roadmap
- Customized Crisis Plan
- Crisis Team Training
- Leadership Workshop
- Credit Union-Wide Simulation
- After-Action Review
Reputation Advance™ (OFFENSE)
Strengthen Your Credit Union’s Most Valuable Asset
Your reputation influences member growth, retention, community trust, and competitive positioning.
Reputation Advance™ provides leadership teams with a clear understanding of where their reputation stands today and a practical strategy for where it should go tomorrow.
What We Evaluate:
- Member perception and trust
- Community visibility and engagement
- Leadership visibility
- Digital reputation and online reviews
- Leadership succession planning
- Media presence and thought leadership
- Social media effectiveness
- Competitive positioning
- AI visibility and discoverability
What You Receive:
Credit Union Reputation Scorecard™
A comprehensive assessment identifying:
- Strengths
- Vulnerabilities
- Opportunities
- Competitive insights
- Executive recommendations
Board-Ready Executive Presentation
A concise summary designed to support strategic planning discussions with leadership and volunteer boards.
12-Month Reputation Advancement Blueprint™
- A practical roadmap covering:
- Reputation positioning
- Executive visibility
- Community engagement
- Media relations
- Member storytelling
- Social media strategy
- AI visibility
- Reputation monitoring and protection
Bottom Line Investment: $10,000
Crisis Ready™ (DEFENSE)
Prepare Before a Crisis Tests Your Reputation
Cyberattacks, data breaches, ransomware incidents, fraud, executive impersonation, employee misconduct, and misinformation campaigns can quickly undermine member trust.
The question isn’t whether a crisis will occur. The question is whether your credit union will BE READY.
What We Deliver
Customized Crisis Communication & Response Plan
A tailored crisis framework that includes:
- Risk assessment
- Crisis activation procedures
- Communication protocols
- Escalation processes
- Media and member response guidance
- Communication templates
Crisis Team Identification & Training
We help establish:
- Crisis response teams
- Roles and responsibilities
- Decision-making authority
- Spokesperson assignments
- Executive response protocols
Leadership Crisis Workshop
Focused on:
- Crisis communications
- Cyber incident response
- Media management
- Social media challenges
- Protecting member trust
- The critical first hour of response
Credit Union-Wide Crisis Simulation
A realistic tabletop exercise designed to test plans, leadership, and decision-making under pressure.
Includes:
- Live simulation exercise
- After-action review
- Improvement recommendations
- Executive debrief