Study unveils public sentiment toward local vs. federal police, communications, crisis response and A.I.
“Most police agencies are starting from a position of strength, but that trust is not guaranteed. It must be actively managed, communicated, and reinforced every day. The future of policing reputation will be shaped by those who take ownership of their story.”
— Casey Boggs, Chief Reputation Officer, ReputationUs
The RepUs and DHM Research surveyed nearly 700 Americans about policing offers one of the most comprehensive looks to date at how Americans view police agencies, policing and law enforcement. The study reveals that while most Americans begin with a positive perception of their local police, trust is uneven and increasingly shaped by communication, community connection, and emerging technologies like artificial intelligence.
10 KEY FINDINGS FROM THE POLICE STUDY











