On Friday, November 21, 2025, RepUs President Casey Boggs and Sandalwood Design’s CEO Jennifer Bulotti will co-present “Crisis Preparation: It’s Not IF…but WHEN” at the California Association of School Business Officials (CASBO) CBO Symposium in Huntington Beach, CA.
Crisis Preparation: It’s Not IF…But WHEN.
In today’s fast-moving world, no school district is immune to unexpected events. From data breaches and unexpected missteps to safety threats or social media storms. The question isn’t if a crisis will happen…It’s when, and how prepared you’ll be to lead with clarity, confidence, and compassion when it does.
This engaging and practical session will offer actions Chief Business Officials and district leaders can take to proactively address a crisis. They’ll discover how to identify what truly constitutes a “crisis” in a school district setting, clarify leadership roles during high-stakes moments, and apply a simple, repeatable 7-step framework for effective crisis communication.
Whether they are responding to internal challenges or navigating public scrutiny, Chief Business Officials will leave with actionable tools to strengthen your district’s crisis communication plan, and ensure their messages builds trust, not turmoil.
Key Takeaways:
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Identify what constitutes a crisis in a school district context
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Understand the Chief Business Official’s role in crisis management
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Learn actionable steps for developing or strengthening a district crisis communication plan
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Apply a simple, repeatable 7-step framework for effective crisis communication
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Tailor messaging for different stakeholder audiences — from staff and parents to media and the public
