Prior to any meaningful work we perform for our clients, we start with what we call a “Reputation S.W.OT.” That is, any great forward-thinking strategy begins with understanding the past and status quo. Our team of experts thoroughly investigates your current online and offline presence, including how the public views your business or personal brand.…
LOUISVILLE, KY, May 8, 2025—ReputationUs (RepUs), a global public relations, reputation enhancement, and crisis mitigation firm, is pleased to announce the addition of Sydney Webb as a Summer 2025 Reputation Intern. Webb is a first-year student at the University of Texas at Austin majoring in Public Relations. She is also Editor-in-Chief of the Moody College…
Today we examine what critical role public relations and reputation management plays in cyber attack scenarios—before, during, and after the cyber incident. Last week’s Wood County ransomware attack put a spotlight on how the escalation of such an attack can have costly reputational damages. See video. To address such cyber attacks, ReputationUs provides this simple…
Let’s get real…Crises are coming at us from every imaginable angle these days. Economic uncertainty, supply chain disruptions, workforce challenges, tariffs and cybersecurity threats are keeping us up at night. The type and timing of crises are unknow, but you can and should be prepared.
What is Enterprise Risk Management for Reputation? Enterprise Risk Management (ERM) for reputation is a structured framework that allows organizations to identify, analyze, and respond to their possible risks. It incorporates a systemic way of managing uncertainties that can affect the accomplishment of business objectives. Therefore, businesses use ERM to make themselves resilient and agile…
