In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Sample questions include: How confident…
There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” While we advocate the importance of trust to bolster a company’s reputation, we conversely adopt the Zero Trust model to defend against the sometimes irreversible damage of today’s sophisticated cyber threats. The Zero Trust structure was originally introduced by…
The term “ransomware” has become all too common in today’s cyber security discussion. For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Victims can…
There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g., “Wells Fargo‘s PR people were spinning this crisis into a positive for the bank.”). The label “spin doctors” is one that makes us negatively cringe.…
SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents. The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York…
