Looking ahead to 2027, RepUs sees the pace of change in A.I., reputation management and crisis mitigation accelerating across both real-world and digital environments. AI tools now shape what stakeholders learn about an organization before they ever visit its website. Synthetic media can impersonate a leader overnight. Public institutions face a trust gap that affects recruiting, budgets and crisis response. And when a crisis does strike, reputation damage doesn’t fade on its own; it must be repaired.
Our 2027 speaking topics, led by Chief Reputation Officer Casey Boggs, look ahead to the emerging trends, challenges and opportunities shaping corporate communications. They are organized around four themes: reputation and leadership, reputation risk, reputation building, and reputation restoration, the work of measuring the damage after a crisis and rebuilding trust with the people who matter most.
1. The Reputation-Ready Leader: Reputation as a C-Suite and Board Competency
Reputation is no longer just a communications function. This session gives CEOs and boards a practical framework for owning reputation, from deciding who speaks in a crisis to building board-level oversight.
2. Reputation as an Insurable Risk
Risk managers model cyber, property and liability exposure, but reputation is often missing from the risk register. Learn how to identify reputation risk, put a value on potential loss and build reputation into enterprise risk management.
3. When AI Talks About You: Reputation in the Age of AI Search
Stakeholders increasingly form opinions from AI-generated answers. Find out how AI tools assemble a narrative about your organization, how to audit what they say, and how to correct inaccuracies before they become a crisis.
4. Deepfakes & Synthetic Media 2.0: From Detection to Response
From cloned executive voices to fake news clips, synthetic media is a growing reputation threat. This session walks through a rapid-response playbook and closes with a live tabletop exercise.
5. Public Trust Under Pressure: Crisis-Readiness and Reputation Restoration for Police and Local Government
For police chiefs, city managers and elected officials, reputation drives recruiting, budgets and community cooperation. This session covers the critical first hours of a crisis and how to restore public trust afterward.
6. Building Reputation Equity Before You Need It
Organizations that have built goodwill recover faster from a crisis. Learn how to humanize leaders, turn employees into credible ambassadors, and measure progress over time.
7. Reputation Damage & Recovery: Proving the Harm, Pricing the Repair
Reputation damage doesn’t fade on its own. Based on the Reputation Damage & Recovery Framework™, this session shows how to establish what happened, quantify the damage and build a recovery plan that is measurable and proportional.
8. PR Is the New SEO: Building Algorithmic Trust
AI tools give more weight to what credible outside sources say about you than to what you say about yourself. This session explains why earned media and third-party validation have become essential to being found and recommended.
Book Casey Boggs for Your 2027 Event
Casey Boggs is President and Chief Reputation Officer of ReputationUs. He brings more than 25 years of experience in public relations, crisis management and reputation strategy, including serving as PR director at AIG. Each session can be tailored to your audience, from boards and C-suites to communicators, risk managers, police agencies and local governments.
To bring one of these topics to your conference, association or leadership team, contact RepUs Contact@ReputationUs.com
