Clear, concise and consistent communications are fundamental elements of a successful merger. “To merge, or not to merge.” That is the question that companies often discreetly ask. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine, seem to be happening at a steady rate. In our firm’s…
Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS: Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you…
…And the company with the strongest reputation in Oregon is…Bob’s Red Mill! That’s right…Bob’s Red Mill bubbled to the top of the first-ever reputation survey conducted by ReputationUs and DHM Research. So what makes Bob’s Red Mill so positively reputable? We asked Oregonians to compare reputation qualities of several companies that are headquartered in the…
On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. This year’s conference theme, “Communicating Through Chaos” proved ideal for Casey’s presentation, “Reputation Management: How to Enhance, Advance and Protect Your Corporate Reputation in Today’s Critical Environment.” PRSA attendees were provide insights and “how to” actions into reputation management, including: Identifying Reputation Vulnerabilities…
Published by the Nonprofit Association of Oregon on May 1, 2019 Authored by Casey Boggs, ReputationUs Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and…
No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. On April 23, ReputationUs’ Casey Boggs presented to members of BOMA Oregon on the importance of enhancing the reputations commercial real estate companies, while preparing for…
Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and…
There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g., “Wells Fargo‘s PR people were spinning this crisis into a positive for the bank.”). The label “spin doctors” is one that makes us negatively cringe.…
*Article published on January 4, 2019 in the Credit Union Times. rep·u·ta·tion (n) /ˌrepyəˈtāSH(ə): The beliefs or opinions that are generally held about someone or something. A widespread belief that someone or something has a particular habit or characteristic. Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. 2019…
We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? ReputationUs…
