2021 Crisis Spotting
How Organizations Can Play Offense, Not Defense, When Preparing for the Next Crisis Confession … our firm, which specializes in crisis response, didn’t see the crises of 2020 coming. Who…
The Pivot From Traditional to Online Education
What do you think when you hear the phrase traditional higher education? Do you see it as only a four-year university? What if I told you there are a variety…
Ransomware Protection: Don’t Wait Until You’re Infected.
ReputationUs‘ President, Casey Boggs contributed to the Alagen Cybersecurity Solutions article, “Ransomware Protection: Don’t Wait Until You’re Infected.” It didn’t take long. We started advertising our ransomware protective services. The phone…
“Repulations”… A New Public Relations Paradigm
“Public relations” dates back to the Revolutionary War, with strategies and tactics used to bolster patriot involvement in the Boston Tea Party. President Thomas Jefferson first used the term in…
Talkin’ Reputation, Crisis and Cyber Risks: RepUs’ Casey Boggs To Present at Three Conferences in February 2020
Communication pundits across several industries anticipate a rise in crisis in 2020, including an increased need for reputation and crisis experts to address several imminent dangers, including cybersecurity. In February…
2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls
Take a deep breath everyone. 2020 will be a wild ride! Political stakes are high, corporate trust is low (according to a recent Gallup Poll), consumer confidence in companies to…
Investing in Corporate Reputation Via Responsible, ESG Investing
Although socially responsible investing has been popular for decades, investors have shifted their focus significantly. Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and…
…And The Recipient of the 2020 Nonprofit Reputation Program is…
…Camp Fire Central Oregon! That’s right, the Nonprofit Reputation Program random drawing of eligible nominees was conducted on Tuesday (11/26) by ReputationUs and the Nonprofit Association of Oregon (NAO), and…
Oregon Nonprofits: Friday (11/22) Is Nomination Deadline Day for the Nonprofit Reputation Program
Nonprofit Reputation Program Friday, November 22 @ 6:00 pm PT is the deadline to nominate a nonprofit in Oregon for the ReputationUs (RepUs) and Nonprofit Association of Oregon’s (NAO) “Nonprofit…
The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table
Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent…
