Learning From Past Crises to Navigate Post-COVID-19
From the Credit Union Times May 11, 2020 When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with…
“Repulations”… A New Public Relations Paradigm
“Public relations” dates back to the Revolutionary War, with strategies and tactics used to bolster patriot involvement in the Boston Tea Party. President Thomas Jefferson first used the term in…
The COVID-19 Crisis Marathon. A Step-By-Step, Mile-By-Mile Strategy When the Finish Line Keeps Moving
COVID-19…The crisis that just won’t go away. Most businesses and nonprofits have endured through the first sprint of this pandemic by utilizing their newly created crisis task force, dusting off…
ReputationUs Rolls Out Designated COVID-19 Rapid Response Services
In response to the unprecedented and fast-changing national reaction to the coronavirus crisis, ReputationUs has implemented a designated and discounted array of rapid response services for businesses and nonprofits, if…
Oregon Nonprofits: Friday (11/22) Is Nomination Deadline Day for the Nonprofit Reputation Program
Nonprofit Reputation Program Friday, November 22 @ 6:00 pm PT is the deadline to nominate a nonprofit in Oregon for the ReputationUs (RepUs) and Nonprofit Association of Oregon’s (NAO) “Nonprofit…
The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table
Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent…
New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation
Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled PORTLAND, Ore., October 7, 2019…
Reputation and Crisis Management: “Trust Me On The Sunscreen”
Wear. Sunscreen. Twenty-two years ago Kurt Vonnegut’s commencement speech that was later made into a hit song led with this advice: “If I could offer you only one tip for…
TIP SHEET: Five Actions Nonprofits Can Take Now to Enhance, Protect and Defend Their Reputations
Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing…
2020: The Year of the Reputation
Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun…
