Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. Conversely, nonprofits are sometimes tasked with…
Hey executives! It’s July 2019. Next year is less than six months away. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS: Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you…
Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report, last year brought an increasing penchant for corporate scandals. This year may be worse. Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A,…
The term “ransomware” has become all too common in today’s cyber security discussion. For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Victims can…
…And the company with the strongest reputation in Oregon is…Bob’s Red Mill! That’s right…Bob’s Red Mill bubbled to the top of the first-ever reputation survey conducted by ReputationUs and DHM Research. So what makes Bob’s Red Mill so positively reputable? We asked Oregonians to compare reputation qualities of several companies that are headquartered in the…
On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. This year’s conference theme, “Communicating Through Chaos” proved ideal for Casey’s presentation, “Reputation Management: How to Enhance, Advance and Protect Your Corporate Reputation in Today’s Critical Environment.” PRSA attendees were provide insights and “how to” actions into reputation management, including: Identifying Reputation Vulnerabilities…
*Article published on January 4, 2019 in the Credit Union Times. rep·u·ta·tion (n) /ˌrepyəˈtāSH(ə): The beliefs or opinions that are generally held about someone or something. A widespread belief that someone or something has a particular habit or characteristic. Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. 2019…
We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? ReputationUs…
Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. It was the first time in seven years that all of them passed. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test, to determine how solid they are. After the economic…
