Training Day: ReputationUs Message Unity Training
Is communication (or lack thereof) one of your company’s biggest issues? Is there inconsistency on what’s being said to staff, customers and the public? If you asked five different executives…
Reputation Management Requires Taking A Stance
In the wake of this week’s deplorable attack on the US Capitol building, many executive leaders are emerging from the shock and asking, “How could this happen?” and “Why wasn’t…
Resilience Amid Crises is Critical in Building a Positive Brand Reputation
In 2020, organizations like credit unions, which are rooted in their communities, have had to confront issues that may not have been part of their 2019 strategic plans, from the…
Apply for the 2021 Nonprofit Reputation Program (Free for NAO members)
An organization’s reputation is critical and must be managed effectively and proactively. For nonprofits, it’s no different and may be even more important today, given the ongoing health, social, and economic…
ReputationU Classes Now Available
Protect Your Company’s Image ReputationUs’s e-Learning program, ReputationU, is now available to executives. The Protector Pro course offers certification in reputation management and crisis response to protect your brand and…
The Pivot From Traditional to Online Education
What do you think when you hear the phrase traditional higher education? Do you see it as only a four-year university? What if I told you there are a variety…
Taking the “Cry” Out of Crisis
Today’s crisis ridden world has put most businesses into a tailspin on how to handle the multiple issues (e.g., COVID-19, social justice, unemployment) that have surfaced. Some have even experienced…
Learning From Past Crises to Navigate Post-COVID-19
From the Credit Union Times May 11, 2020 When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with…
“Repulations”… A New Public Relations Paradigm
“Public relations” dates back to the Revolutionary War, with strategies and tactics used to bolster patriot involvement in the Boston Tea Party. President Thomas Jefferson first used the term in…
The COVID-19 Crisis Marathon. A Step-By-Step, Mile-By-Mile Strategy When the Finish Line Keeps Moving
COVID-19…The crisis that just won’t go away. Most businesses and nonprofits have endured through the first sprint of this pandemic by utilizing their newly created crisis task force, dusting off…
